MLSI Paid Marketing Strategy
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1. Our Core Focus: Driving Growth Through Paid Marketing
At Matrix Media Lab, we are dedicated to partnering with Mount Litera School International to deliver highly targeted paid advertising campaigns that achieve measurable results...
2. Target Audience for Paid Marketing
Prospective Parents Profile
- Demographics: High-income families...
- Psychographics: Value academic excellence...

3. Key Paid Marketing Objectives
- Boost Admissions Inquiries by 25%
- Increase Ad Reach by 40%
4. Matrix Media Lab's Approach to Paid Marketing
- Google Ads: Targeting high-intent keywords...
- Social Media Ads: Precision targeting...
5. Paid Marketing Budget Allocation

Emphasis on Google Search for high intent...
6. Paid Marketing Implementation Timeline
Phase 1: Setup & Launch
- Comprehensive keyword research...
Phase 2: Optimization
- A/B testing, expansion, remarketing...
Phase 3: Scaling
- Advanced segmentation and scaling...